Referrals are a great source of new business and an effective marketing tool.
If you are already getting word of mouth in your business, a little bit more focus and energy in the right areas can significantly impact your business in a lot of ways.
By organising your referral program, you can potentially generate a greater number of leads which can translate to considerable returns.
Here are four useful tips you can consider to get more referrals for your small business:
1) Be clear and specific about the type of referrals you are looking for
Clearly define the type of business you are looking for and the type of product or service that you would like to be doing more of in your business when you ask.
2) Have a compelling offer
Think about an offer that would compel someone to want to do business with you. What is an exciting proposition about your business that would excite both the referrer and the potential new customer that will naturally compel them to perform an action relevant to your business. (making a purchase, keep referring, generate positive word of mouth etc
3) Reward your referral
This gives the referrer an incentive which can further fuel their motivation to keep referring so they can also benefit from such referral programs. Sometimes, this can be after the referral. For example, a bottle of wine or upfront for example – Refer 5 people and your next service is free.
4) Ask often and regularly
Most of the time, referrals are not happening because you are not asking enough. Start asking each of your customers who they can refer you to. If you don’t ask, you will not receive.