How to Improve the Effectiveness of Your Marketing

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Would you like to improve the effectiveness of your marketing? You see, when most people work on their marketing they focus on the strategy. i.e. How they’re going to do it. I’m going to run some ads. I’ll drop off some flyers. I’m going to advertise on Facebook or whatever it might be. While this […]

The Secret to Winning More Work

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Many people when they start their business fall into the trap of taking on any type of work. It’s the old ‘no job too big, no job too small’. This leads to taking on whatever job will ‘pay the bills’. The problem with this is not all work is created equal. Sometimes a job ends […]

How to Generate More Enquiries From Referrals

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Do you get word of mouth for your business? For many business owners when they say “My business is word of mouth.”  what they mean is they do a really good job.  And they are hoping that their customers realise this and that one day it will lead to more business. And every now and […]

How to Get a Consistent Flow of Leads in Your Business

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Would you like to get a more consistent flow of leads in your business? For many small business owners their flow of leads is up and down.  One week there’s lots of leads and they are flat out keeping up.  The next week there are not many leads and things are quiet.  So there ends […]

A Simple Way to Generate More Work This Week

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Would you like more sales or more jobs on your books in your business? Are you often wondering where your next lot of work is coming from? Don’t waste time waiting for sales or quoting opportunities to come to you… instead get on the front foot and take advantage of this opportunity which is often […]

The Similarities Between Fishing and Marketing

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Here is an interesting analogy around the similarities between fishing and marketing. Have you considered how this could be applied to marketing your business? Firstly, one of the important things when it comes to marketing is where to market our product. With fishing, the very first thing we think about is where the fish are […]

Does Your Marketing Speak To Your Ideal Customer?

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Have you ever felt like you are not getting the right type of customers for your business? If so, have you ever considered about what you have been doing as part of your marketing that is attracting them to you? How and where you market has a big impact on the type of enquiries you […]

How To Generate More Leads For Your Small Business

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One of the most effective ways to generate more leads for your small business is by pulling together a database of your customers. This database can simply be acquired from various sources including a list of previous customers, enquiries or past invoices. The key is to put them together into a format where you can […]

4 Tips To Get More Referrals For Your Small Business

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Referrals are a great source of new business and an effective marketing tool. If you are already getting word of mouth in your business, a little bit more focus and energy in the right areas can significantly impact your business in a lot of ways. By organising your referral program, you can potentially generate a […]