How to Write Marketing that Sells
Have you ever run a marketing campaign that bombed? Or have you ever wondered why one campaign worked better than another? I am a big believer that success leaves clues… and successful marketing follows a certain formula. It’s tried and tested and you will see it in many successful campaigns no matter what medium you […]
2 Numbers to Know the Effectiveness of Your Marketing
Are you happy with the results from your marketing? Your marketing should be an investment, bringing more money in than is going out. And when you are running various campaigns and strategies, how do you know which ones are hitting the bullseye and which ones are missing the mark? The answer lies in two […]
How to Build a Consistent Flow of Leads in Your Business
Is your lead flow a rollercoaster, with surges one month and droughts the next? Many businesses face this challenge because rely on just one or two marketing strategies. And the problem with depending on just a couple of strategies is that if one falters due to an algorithm change or shifting market sentiment, your lead […]
How to Attract Your Ideal Customer
Are you sick and tired of attracting the wrong type of customers with your marketing? Ones who waste your time or who are just shopping on price? Many business owners face this frustration and it is often caused by the type of marketing they are doing. They cast the marketing net wide and end up […]
How to Build an Effective Marketing Campaign
Creating a successful marketing campaign is easier than you think. The problem is most business owners get caught up in how or where they will advertise – the strategies and the tactics. And while these are an important part of a marketing campaign, you’ll generate much greater returns when you focus on the customer you […]
The Hidden Marketing Goldmine in Your Business
Too often when someone wants more leads they look to advertise for new customers. What about the people who have enquired recently or bought from you already? In fact, it’s six to seven times cheaper to get someone to buy from you again than it is to get a new customer. Which is where you […]
How to Be a Marketing Genius
Are you spending money on marketing, but are not sure whether it’s working or not? Can you confidently say if your marketing is giving a return or are you pouring money down the drain? The reality is 80% of marketing bombs. 20% works miracles. So how do you know the difference? The good news is […]
How to Have an Unlimited Marketing Budget
Do you ever feel like you are wasting money on marketing? Would you love to have an unlimited marketing budget? For this to happen, you need to start thinking about your marketing as an investment. Just like if you were to invest in property or shares – you want more money to come in than […]
How to Improve the Effectiveness of Your Marketing
Would you like to improve the effectiveness of your marketing? You see, when most people work on their marketing they focus on the strategy. i.e. How they’re going to do it. I’m going to run some ads. I’ll drop off some flyers. I’m going to advertise on Facebook or whatever it might be. While this […]
The Secret to Winning More Work
Many people when they start their business fall into the trap of taking on any type of work. It’s the old ‘no job too big, no job too small’. This leads to taking on whatever job will ‘pay the bills’. The problem with this is not all work is created equal. Sometimes a job ends […]
