Sales Business Tips
SALES is the lifeblood of any business. It all starts with the CONVERSION of the opportunities you get and then the OPTIMISATION of those opportunities.
CONVERSION is about turning the enquiry into a sale. It’s as much about educating a customer on why they should buy from your business as it is your absolute belief in what your business sells … and about having a great sales process.
OPTIMISATION is maximising your sales by increasing the average purchase a customer makes with you. This requires thought, planning and training.
To run a successful small business you’ll need to learn how to improve the sales in your business, including increasing your win rate and the quality of work you do so that both your business, team and customer benefit. By working on these you will increase your sales, resulting in more cash coming into your business.
Check out the tips below on how you can improve the sales in your business
Would you like to convert more quotes into jobs? If you are not making the sales you want, or you are missing out on opportunities you wish you were getting… then you are going to want to pay attention to this. You see there are some simple things you can do which will help you win more jobs… and grow
Are you often chasing your tail trying to get your quotes out on time? Maybe you are so busy that you send your quote late or don’t even quote at all. This becomes a real problem and costs you business if you’re trying to win new business or trying to get someone to do repeat business with you. You see,
Would you like to improve the sales of your business? When it comes to improving sales, most small business owners think “I need to do more marketing!” or “I need to generate more leads!”. But when was the last time you sat down and took some time to improve your conversion rate, or the process of converting all the leads
Are you losing business to price competition? When one or more of your competitors cut their price and you’ve missed out it can be very tempting to cut your price and try and compete in this competitive marketplace. The problem becomes if you start winning work on price then you can also lose it on price… and someone will end
Do you want to make more money on the next job that you do or the next customer that you serve? Too many small business owners leave too much cash on the table because they just get in and do the job at hand. They only focus on serving the customer and fail to look beyond what the customer has
Do you ever feel you are doing a lot of quotes but you’re not converting your quotes at a rate that rewards all the effort that you’ve been putting in? If that’s you, and you would like to convert more of the quotes you are doing then focus on these four things: 1) Be prompt at getting your quotes out
Do you do quotes for your business? Increasing the conversion rate of your quotes can be as simple as having an effective follow-up system. You’ve done the hard work in getting the enquiries you want. You have worked out a proposal, a quote, made some measurements or had further discussions. It only makes sense to put some time and effort
People tend to seek multiple quotes before they make a decision on who they are going to use, especially with higher-priced jobs and items. So, when you are giving your customers a quote, you should bear in mind that your quote is probably not the only quote they have received. And if your quote is about the same as everyone
How well are you following up with your customer enquiries? Are they followed-up in a timely and professional manner? How you do things in your business sets the tone and pace for your customers. The way you are responding to the enquiries from your existing and potential customers says a lot about your business. If you are great at following