Build a Business That Serves You – Why Is It Important?

Have you ever felt that you are working harder than you actually should in your small business? Have you ever felt that you are being paid less than you are supposed to for all the hard work you are putting in?

Could it be that you have drifted away from the original reason you went into business in the first place?

Build a business that serves you.

Most small business owners start with a clear reason as to why they went into business in the first place. Sometimes it is for more freedom, to make a better living or to provide for their family… the list goes on.  However, over time external influences start to creep in (from your peers, competition, advisors, social media, newspapers etc.) can draw you into a vortex that seeds you with other goals or things you ‘should’ be doing in your business.  This has the potential to make you work longer and harder just to fulfil these new ambitious plans.

Some examples of this include the desire to take their businesses global or national to expand and reach new levels of profits. Clearly there is nothing wrong with ambition, however if that is not the reason why you went into business, then it can potentially leave you feeling frustrated and dissatisfied, which will in turn cause you to work hard than you actually need to.  You end up chasing the wrong thing or other people’s goals rather than the ones you set out to achieve in the first place.

We recently spoke to some of our clients at Biznostics who have been taking a different perspective on their business. They have adopted new ways that have enabled them to get back on track with their original intent of why they started their business in the first place.

Some of our customers are able to work from home and spend more time with their kids. One of them is a professional mum who decided to work from 9 am to 3 pm. She is fulfilling her desire to have a balance of family time and the ability to still make the income that they want.

This is because they have built a business that serves them.

Here are 5 steps to building a small business to serve you:

  1. Take some time to reconnect as to why you went into business in the first place
  2. Write this down and put it somewhere where you can see it every day
  3. Make a list of what you need to stop doing (things that are not serving you)
  4. Make a list of things you need to start doing more of (to build a business that serves you)
  5. Choose one thing off these lists to take action on each day so you build a business that serves you



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